Why Scrub Daddy Turns to Perlow Productions
Aaron Krause, Founder, Scrub Daddy
“It has really aided in the sales, because that audiovisual has created a situation which makes it really easy for a customer to relate to the product, understand the product, and then they pick it off the shelf.”
Aaron Krause, Founder, Scrub Daddy
Our Clients
Product Videos Built for Every Place Your Product Sells
Your customers meet your product in more places than ever: a paid social ad, an Amazon listing, your website, a store shelf, a live shopping broadcast or a trade show booth. Perlow Productions produces product videos that help make the sale in every one of them, along with sell-in videos for the retail buyers who decide what reaches the shelf. We prefer to shoot in real-world environments, because customers relate to a product they can see in a life like their own, and we can move into the studio, including green screen, whenever a production calls for it.
Our creative director spent 24 years as a home shopping host, food and set stylist and product designer, and that experience shapes every product we put in front of a camera. Brands including Henning Lee, Medicine Mama and California Innovations hire us to produce product demonstration videos that show their products in real-world settings, supporting their live on-air studio demonstrations on QVC and HSN. For Medicine Mama, that meant supporting a live QVC presentation where the offer sold out. When every second is measured by what it sells, a video that only looks good isn't enough.
Power House Dog Toys
A product video for plush and rubber toys built to stand up to the toughest chewers.
Daylight24
A product showcase that brings natural daylight lamps to life, from macro detail shots to real-world lighting demonstrations.
Featured Work
KTR Group: One Partner for an Entire Pet Product Portfolio
KTR Group needed product videos for seven of its brands and product lines, spanning pet toys, treats and waste management, including Power House, Natural Pet, Ruff & Whiskerz, OraBites and Harvest Moon. We captured all seven over three days of production at four locations, then created a custom logo animation for every brand, so each video opens with its own identity while the full library stays consistent. Over the following weeks we produced all seven videos. KTR put the first of them to work at Global Pet Expo, and the full set now runs across its website.
PLAYMOBIL
A stop motion and animated toy commercial in which the PopStars! race to make it to their own concert.
Scrub Daddy
A product demonstration video for Scrub Mommy.
Henning Lee Look & Cook
Real cooking demonstrations of the Silicone Mini Sheet Pans, prepared with a professional chef and food stylist.
California Innovations
A lifestyle demonstration of the Insulated Super Shopper Tote in everyday shopping scenes.
Medicine Mama
A real-world product demonstration of the Home & Away Hydration Set, produced to support the brand's live QVC presentation, where the offer sold out.
BEMER
A 2D animation that shows how BEMER's wellness technology works.
Every video we produce puts the product and its biggest benefit up front, proves what it does with a real demonstration and carries its message even with the sound off.
A Growing Library of Content, Not a Single Video
We plan every production around everywhere your footage will run, so each project adds to a growing library of digital content for your brand. That library can include your main product videos, shorter and vertical versions for paid social and Amazon, looping versions for trade show booths, retail sell-in videos and professional product still photography. As your product line grows, the library grows with it, giving your team fresh content for every launch, campaign and sales meeting.
How a Product Video Comes Together
Every project starts with a discovery call, followed by a proposal that outlines the creative approach and pricing. Once you approve and sign our production agreement, we plan the production around every place the content will live, finalize the script and shot list, and our creative director designs the sets, props and styling around your product. Editing begins within days of the final production day, with three rounds of review as standard.
The Questions Every Marketing Team Asks
What if our product isn't finished yet?
We can animate from your CAD files or work from prototypes, so your launch video doesn't have to wait for finished production samples.
What if we have a hard date?
We build the schedule backward from your launch, trade show or air date, and we target delivery well ahead of it. If your date is November 1, we aim to deliver by October 15, so there is room to spare.
What if we need changes?
Three rounds of review are standard, and Mike Perlow stays your single point of contact from the first call to final delivery.
What about product claims?
We script to the claims your legal or regulatory team has approved, so every line in your video is one you can stand behind.
The Creative Minds Powering Your Product Story
MarkCharles Misilli
Creative Director
MarkCharles spent 24 years as a home shopping host, food and set stylist and product designer, and he brings that experience to every product we put in front of a camera. He designs the sets, props and styled scenes for our video and photo productions, with an eye for the details that make a product look as good on screen as it does in hand. His goal is always the same: video that looks beautiful and sells.
Wendy Steinberg
VP of Project Management
Wendy is known for precision, collaboration, and operational excellence. In her previous role, she led more than 150 DTC video campaigns a year across product storytelling, live broadcast and digital campaigns for major retailers including QVC, Amazon, Target and Walmart.
With deep customer-experience insight and a talent for streamlining workflows, anticipating challenges and aligning creative, technical and client teams, she keeps every production organized and on schedule.
Mike Perlow
President
Mike founded Perlow Productions in 2007 after 17 years as a television sportscaster. He is your main point of contact on every product video, from the first call to final delivery.
Why Companies Work With Perlow Productions
“We had an incredible experience working with Perlow Productions to create KTR's brand videos! From start to finish, Mike and his entire team made the process both seamless and fun. They took the time to understand our vision and brought it to life with creativity, professionalism, and amazing energy. The final videos exceeded our expectations and perfectly captured the essence of our brand.”
Emily Rotella, Marketing, KTR Group, maker of Power House Dog Toys and Natural Pet
Chrissy Fleming, Chief Marketing Officer, National Health Care Associates (previously with Complete Care).
“I've vetted a lot of different video production crews, and without a doubt, I do feel strongly that my team is going to think that I did a wonderful job with these videos, when really, I know that I couldn't have done it without Mike and his team.”
Product Video Production FAQs
What is product video production?
Product video production is the planning, shooting and editing of videos that show what a product does and why someone should buy it. Perlow Productions produces product videos for consumer brands, from demonstrations and lifestyle videos to social ads, Amazon listing videos, trade show content and retail sell-in videos.
Which brands have you produced product videos for?
Clients include Scrub Daddy, PLAYMOBIL, KTR Group (Power House, Natural Pet, Ruff & Whiskerz, OraBites and Harvest Moon), Daylight24, BEMER, Henning Lee, Medicine Mama and California Innovations. Perlow Productions has produced video for two decades and works with clients across the Greater Philadelphia area, New Jersey and New York, as well as nationwide.
Do you produce product videos for Amazon listings?
Yes. We plan and format product videos for Amazon listings, along with versions for your website, paid social and the other places your customers shop.
Can you produce videos for trade shows and retail buyers?
Yes. KTR Group put the first product videos we produced for its brands to work at Global Pet Expo, and we produce sell-in videos that help retail buyers see why your product belongs on their shelves.
What types of product videos do you produce?
We produce product demonstrations, lifestyle videos, performance ads, testimonial videos, brand videos and retail sell-in videos, along with professional product still photography. Need to show what happens inside the product? See our 3D product animation.
Do you shoot in a studio or on location?
Both. Most of our product videos are shot in real-world environments, and we also produce studio and green screen productions when the product or the message calls for it.
Can you help plan our product video strategy?
Yes. In addition to production, we help brands plan an evolving library of content so every video works hard across paid ads, landing pages, social media and in-person sales.
How long does it take to produce a product video?
It depends on the scope, but we build every schedule backward from your deadline and target delivery well ahead of it. Editing begins within days of the final production day, and three rounds of review are standard.
How much does a product video cost?
Every project is different, so we don't offer one-size-fits-all pricing. After a discovery call, we send a proposal with multiple levels of production options, so you can choose the approach that fits your goals and your budget.
What is a Product Video Audit?
Send us your Amazon listing and your current ads. We'll review what's working, what's costing you sales and where video could do more, then walk you through our written findings on a short call. The audit fee is credited in full toward your first production with us.
Do you produce product demonstration videos for QVC and HSN?
Yes. Consumer brands hire us to produce real-world product demonstration videos that support their live on-air presentations on QVC and HSN. Recent examples include Henning Lee's Silicone Mini Sheet Pans, California Innovations' Insulated Super Shopper Tote and Medicine Mama's Home & Away Hydration Set.
Get a Product Video Audit
Send us your Amazon listing and your current ads. We'll review what's working, what's costing you sales and where video could do more, then walk you through our written findings on a short call. The audit fee is credited in full toward your first production with us.