Story-First Corporate Animation
A beautiful render cannot rescue an unclear message, so every Perlow Productions animation begins with the concept and the script. Once the story works on paper, our animators build each scene to earn its place, whether that means a character landing a joke, a product turning to its best angle or a cutaway revealing what happens inside a machine.
Our animation clients include Dell Technologies, Hitachi Vantara, Vertical Aviation International, AdvantaPure and South Jersey Federal Credit Union.
The result is animation your audience understands the first time and remembers long after the video ends.
Frequent Flyer. A 3D animated promo that launched a new board game.
Animated Explainer Videos
Perlow Productions creates animated explainer videos that make complex products, services and processes easy to understand. An explainer has one job: take something your audience finds confusing and make it feel obvious. Each one combines a tight script, professional voiceover, design and motion to walk viewers through your story one clear idea at a time.
Explainer videos are ideal for:
- Technology and SaaS companies
- Healthcare organizations
- Universities and education programs
- Manufacturers
- Financial institutions
- Internal communications teams
CATS Technology Solutions Group
CATS needed prospects to understand a long list of managed IT services. Perlow Productions turned that list into a single superhero story, creating a character named Cyberman to give a technical offering a personality prospects remember.
“Anytime I go to a new client… instead of sitting there with paperwork and looking dull, I bring up the video. It's 90 seconds, it's quick, it's fast, and it basically explains to them everything we do. I think that kind of puts us ahead of other MSPs.”
Darrin Gonchar, President, CATS Technology Solutions Group
Claremont Graduate University Teacher Residency
For Claremont Graduate University, Perlow Productions created two animated characters who guide prospective educators through a teacher residency partnership, explaining how the program works and why it matters in a format that feels personal.
Custom Animated Characters and Brand Mascots
Perlow Productions creates original animated characters that become the face and voice of a brand. A well-built character has a personality, a sense of timing and a reason for your audience to keep watching, and it can explain a complicated idea in a way a spokesperson rarely can, because viewers lower their guard for someone they enjoy spending time with.
Cash the Squirrel for South Jersey Federal Credit Union
For South Jersey Federal Credit Union, Perlow Productions created Cash the Squirrel, an original animated character who became the face of an ongoing campaign. Across multiple videos, Cash has given a financial institution warmth and a recognizable personality that stock footage never could.
“Mike and his team gave us the suggestions for an animated character as opposed to a human character, which worked so well for us.”
Linda Laubach, Director of Marketing, South Jersey Federal Credit Union
Why You Need Animation
Why animation works for sales and marketing, and how we bring it to life, told by a cast of characters Perlow Productions has created over the years.
Linda Laubach, Director of Marketing, South Jersey Federal Credit Union.
When Real People Share the Frame With Animation
Some stories need your actual team and an animated character in the same shot. That is harder than it looks, because the character is not on set when the camera rolls. Your people have to react to something they cannot see, and every frame has to leave room for a performance that will be added weeks later.
Because Perlow Productions produces full video production and animation under one roof, we plan the shoot with the animation already in mind. We decide where the character will enter, direct how your team should look, move and react, and frame each shot so the on-location footage and the animation feel as though they were captured together.
Squirrel & the CEO
In this video for South Jersey Federal Credit Union, CEO Rahul Kachru meets Cash the Squirrel face to face. Perlow Productions shot the on-location footage and created the 3D character animation, directing the CEO's performance around a co-star who would not exist until post-production.
Medical Animation Services
Perlow Productions creates medical animation for pharmaceutical companies, medical device manufacturers, hospitals, biotech organizations and healthcare technology brands. We translate mechanisms of action, surgical procedures and device functionality into visual stories for clinicians, patients and sales teams alike.
- Medical device animation
- Mechanism of action (MOA) animation
- Patient education videos
- Surgical visualization
- Pharmaceutical animation
- Healthcare explainer videos
BEMER Healthcare Animation
BEMER needed to explain how its therapy technology works without losing viewers in the science. Perlow Productions combined 2D animation, motion graphics, sound design and a focused narrative so audiences could understand the technology and remember its benefits.
3D Animation for Technology Brands
Perlow Productions creates 3D product animation for technology, aviation and engineering brands, bringing products, equipment and environments to the screen when a shoot would be impossible or impractical, including products that have not been built yet.
Choosing the Right Kind of Realism
Realism in 3D animation is a creative decision rather than a default setting. A brand reveal may call for glossy surfaces, controlled reflections and lighting that shows off every contour. A technical explainer may strip that realism away so viewers can see exactly what happens inside the equipment. We make that decision with you before modeling begins, so the look of the animation serves the message.
3D animation is ideal for:
- Product visualization
- Brand and logo reveals
- Technology demonstrations
- Trade show and investor presentation content
Dell Technologies
Perlow Productions has produced animation for Dell Technologies across several years, turning dense infrastructure technology into animated explainers. Every one of these videos has to work for two audiences at once: engineers who know the technology inside and out, and business buyers who need to understand quickly why it matters.
Dell Technologies Animated Explainer
Dell Technologies: Modernize Your Data Center
3D Animation Projects
Hitachi Vantara VSP 5000
Hitachi Vantara needed to show what sets its VSP 5000 enterprise storage platform and its software apart, in a category where most competitors describe their products in the same technical language. Perlow Productions created an animated product explainer that makes the system's value clear to IT leaders and business decision makers alike, without losing the technical credibility that enterprise buyers expect.
Vertical Aviation International Brand Reveal
When Helicopter Association International became Vertical Aviation International, the new name deserved an entrance. Perlow Productions modeled and animated a 3D helicopter wrapped in VAI's new branding, then created six animated social media teasers that rolled out over several weeks to build anticipation across the aviation industry. The full reveal video debuted the new name and logo at HAI HELI-EXPO.
Helicopter Association International 75th Anniversary
For HAI's 75th anniversary, the brief called for miniature helicopters building and decorating a celebration cake. Each aircraft had to spread icing and place decorations with movements that felt intentional, readable and playful, so each aircraft performed with as much personality as any character.
Vertical Aviation International: Client Testimonial
Bailey Wood, Director of Strategic Communications, Vertical Aviation International.
Hear from Bailey Wood about his experience working with Perlow Productions on Vertical Aviation International's brand reveal and the collaboration behind bringing the new brand identity to life.
Manufacturing & Industrial Animation
Perlow Productions creates industrial animation for manufacturers and engineering companies. Some of the most important moments in a manufacturing process happen out of sight: inside a sealed chamber, a running machine or a production line moving too fast to follow. Industrial animation lets your buyers, engineers and new hires see exactly how your equipment and processes work.
- Manufacturing demonstrations
- Engineering visualization
- Safety training
- Industrial process communication
- Technical presentations
- Trade show content
When a project calls for it, our animators can work from your existing CAD files.
AdvantaPure
AdvantaPure, a division of NewAge Industries, engineers the high-purity tubing, single-use assemblies and components that move fluid through biopharmaceutical manufacturing. Perlow Productions created an animated explainer that follows a bioprocess from seed train to final fill, stage by stage, through harvest, purification, sterile filtration and cold storage. Animated bioreactors, tubing runs and overmolded manifolds show exactly where each AdvantaPure product fits in the process, giving engineers and buyers a clear view of a sterile, closed system that no camera could capture in a working facility. AdvantaPure featured the video at its booth at Interphex.
Motion Graphics Services
Perlow Productions creates motion graphics that turn typography, data and design into movement. We produce motion graphics for commercials, corporate videos, social media campaigns, broadcast and live events, designed to match your brand standards and paced so each message lands before the next one arrives.
Motion graphics are commonly used for:
- Commercial advertising
- Corporate videos
- Broadcast graphics
- Social media content
- Brand campaigns
- Event visuals
How Your Animation Comes Together
Every Perlow Productions animation follows the same path from first conversation to final file, so you always know what happens next and what we need from you.
- DiscoveryYou talk directly with Mike Perlow about your goals, your audience and where the video will live.
- Concept and scriptWe shape the idea and write the script with your team, refining it until the story works before any animation begins.
- Design and voiceCharacters, products and scenes take on their final look, and the voiceover is recorded so the animation can be timed to it.
- AnimationAn animator chosen for the strengths your project needs brings each scene to life.
- Editing, sound and finishingPacing, music, sound design and any compositing come together into one polished video.
- Review and deliveryThree rounds of review are built in, and you receive final files formatted for your website, social channels, trade shows and presentations.
Why Companies Choose Perlow Productions
For two decades, companies have chosen Perlow Productions because we pair strong visuals with a clear story, technical accuracy and a team that knows when to simplify and when to show every detail.
Story before style
We settle what your audience needs to understand before anyone opens animation software.
Animation and Video Production Under One Roof
When a story calls for real people and animated characters together, one team plans and produces both.
You work directly with Mike Perlow
Our president is your main contact on every project, so nothing gets lost between your team and the people creating your animation.
Your animator is matched to your project
We assign each project to the animator whose strengths best fit its style, and only when that animator's schedule is clear.
We tell you what we really think
When our experience points to a stronger approach, we say so before production begins.
Clients notice the work
Clients have shared our animation with their own peers as an example of what video can do.
“I've shown our video to other credit unions and other companies, and they are astounded at the professional and creative work that Perlow brings to the table.”
Linda Laubach, Director of Marketing, South Jersey Federal Credit Union
Frequently Asked Questions
What types of animation services do you offer?
Perlow Productions creates 2D animation, 3D animation, original animated characters, explainer videos, motion graphics, product animation, medical animation and videos that combine on-location video with animation.
How much does an animated explainer video cost?
The cost of an animated explainer depends on its length, its style, whether it includes custom characters or 3D models, and how much original design it needs. After a short call to understand your goals, Perlow Productions provides a detailed proposal with itemized pricing, so you know exactly what you are investing before production begins.
What is the difference between 2D and 3D animation?
2D animation builds images on a flat plane using illustration and motion design. 3D animation builds characters, objects and environments with depth, lighting and texture, so they can be viewed from any angle. Either style can carry an explainer, a character or a product story, and the right choice depends on the look you want, your message and your budget. We will recommend the approach that fits your project.
Can you animate our product from CAD files?
Often, yes. Depending on the scope of the project, our animators can build directly from your CAD files or use them as a precise reference for creating the 3D model.
Can you match our brand guidelines?
Yes. Every animation is designed around your existing brand standards, including colors, typography, logo usage and tone, so it looks and sounds like the rest of your marketing.
Can you combine on-location video and animation in the same video?
Yes. Because Perlow Productions produces both on-location video and animation, we plan the shoot around the animation from the start, directing your team's performance so animated characters and real people feel as though they share the same space.
Can you create an original animated character for our brand?
Yes. We develop characters from the first sketch through personality, voice and animation. Cash the Squirrel, created for South Jersey Federal Credit Union, has appeared across multiple campaign videos.
Do you offer scriptwriting and voiceover services?
Yes. Perlow Productions provides full-service animation production, including concept development, scriptwriting, voiceover, animation, sound design and post-production.
How long does animation production take?
Timelines depend on the length, style and complexity of the animation. Most projects take from several weeks to several months, and every project includes three rounds of review.
Do you work with clients nationwide?
Yes. Perlow Productions works with clients nationwide, and we keep every animation project on track with regular updates by email, phone and Zoom from kickoff to final delivery.