Who is your target audience?
Once we understand your purpose for creating a video, we discuss your target audience, how you speak to them, what you want the video to “show and tell” and what will make for a successful video production.
The next, and perhaps MOST IMPORTANT question is one most business owners and sales/marketing professionals struggle to answer:
Why your business, product or service?
Not, why does someone need it? Why, when someone needs it, should they come to YOU? It sounds like a simple question but we’ve found most answers we hear from our clients are the same your competition can give.
During our pre-production meetings, our creative team will push you to think deeply about why your customers choose YOU over the competition. We help you “dig” to find answers that distinguish you from your competitors. That information is a critical strategic element of each video production.
Then, we create.
In terms of our actual production process, we present you with several tiers of creative approaches to your video. Think of it as a “good, better and best”. Factors that contribute to a higher level of production include but aren’t limited to:
- Experience level of the videographers we assign to your production
- Level and complexity of production gear we bring to the creative table
- Size of our crew. Some productions require a 2-person team, while others need 8 to 10-plus. We don’t believe in wowing you with a large team. We bring the size crew that we need to deliver an outstanding video production.
- Animation: From a custom animated logo opening sequence to original animated characters, technical animation, green screen and more. These creative “bells and whistles” take a video production to another level!
Every Industry. Every Business.
From technology and manufacturing to healthcare, business groups and education, here are the stories behind the stories we show & tell for our clients using the Power of Video!
Mike and the team at Perlow Productions were extremely professional, fun to work with as they helped us to develop a very high quality, interactive training video for our drug product for use in our clinical trials. I plan to go back to them to produce additional training videos as we continue to develop our products. Highly recommended!!John Mohr, Senior Vice President, Clinical Development and Medical Affairs, SC Pharmaceuticals.