In this episode of The Corvus Effect, Host Scott Raven sits down with Mike Perlow of Perlow Productions, LLC, an “unintentional entrepreneur” who leverages his storytelling expertise from TV sportscasting to help businesses create videos that deliver real ROI. Mike has discovered that success isn’t just about great content – it’s about building the right networks and asking the right questions. .
Mike shares his journey from covering the Red Sox’s historic 2004 World Series run as a NESN broadcaster to building a thriving video production company. He reveals why most businesses answer the wrong marketing question and how this fundamental misunderstanding costs them customers. Through candid stories about his evolution from control freak to collaborative leader, Mike demonstrates how authentic relationships and strategic preparation drive sustainable business growth.
