Vertical Aviation International partnered with Perlow Productions to create a series of animated social media teaser videos promoting “big news” to be announced at the upcoming HAI Expo. On event day, they formally debuted their rebrand from Helicopter Association International (HAI) to VAI using this full-length video that concludes with their new logo and name.
THEY CAME: Vertical Aviation International wanted to excite the aviation industry about their rebrand and tease the upcoming debut of their new logo.
THEY SAW: Using VAI’s new branding files, we created a series of six animated social media videos that were released over a series of weeks. Each video gave viewers a glimpse of the new logo and branding as part of an animated 3D helicopter wrap.
WE CONQUERED: When VAI shared the videos, including the full reveal video at their industry conference, they received an “phenomenal reception”. Hear more in the testimonial video below.