February 15, 2023

How Video Production Can Help Your Business

Incorporating video production into your marketing processes can be a great addition to your company. You can use video to visually explain concepts, showcase your products, and attract new customers. In this article, we will address video production for business, video marketing for small business, and video production services.

Advantages of Video Production Services for Marketing

Videos are a great way to engage your customers. Creating videos that narrate a fascinating story that includes a long-lasting series of imagery will grab your customers’ attention, among many other great advantages.

Entertaining Marketing Tool

Videos are an entertaining way to display your products. Videos produced for websites work the best when they focus on a product. Using videos for marketing will remind people of the values and beliefs that your company runs on. This will have a greater impact on the viewers.

Tells Your Story to the Customers

Companies can use video to tell their story. They can share the benefits of their products without time restraints like TV or radio commercials. TV and radio commercials are limited to 30 and 60 seconds. However, video production works the best online when the length is under 5 minutes.

Visuals Are Easy on the Eyes

Watching videos online is easier than reading content. Reading is still important, but videos are more relaxing and enjoyable to viewers. Videos are interesting and don’t require as much effort as reading.

Creative Way to Gain Brand Awareness

Video can be used to build brand awareness. It is stimulating and gives your viewers a look at your products without actually using them. Video can bring your brand to life by associating its products with images that stick in the viewer’s memory. You can also use music or other sounds to enhance the mood and intensity for the audience.

Direct Opportunity for a Call-to-Action

In your marketing campaign, videos can give you the option to end your video with a strong call-to-action. The video should direct the viewers to your website for more information on the brand and products of the company. If your message is conveyed properly, it will improve your conversion rate. However, hard sales pitches don’t work very well. People want to do their own research.

Benefits of Hiring a Professional Video Production Company

When you’re introducing your brand to potential clients, you want your videos to be professional and only publish the best content. Therefore, hiring a professional video production service is the answer. Their professional services are beneficial to you and your business. Here are some benefits of their services.

Get Customer Engagement

Video production companies are great at storytelling and helping companies connect with their clients. They can also provide you with good content ideas. If you already know what you want, they can help you improve your video explainer, social media content, and more. This will also impact your target audience and make them more engaged.

Great Teamwork

A video production company can help you manage your directors, actors, and other team members to get them working smoothly and create great teamwork. They can help you with excellent collaboration and bring out the best in all your team members to work smoothly.

Better Quality Shooting

Although anyone can make a video these days, a video production company has the ability to shoot a high-quality video. They have a good camera and know which angles to shoot for each scene to create a video that is perfect for potential customers. Also, a video production company can provide good lighting and have access to other tools to make an engaging video.

Excellent Editing Skills

Video production companies have excellent editing skills and the expertise to remove any unnecessary parts of the video to make it more engaging. They can edit each clip and create a flawless video using professional editing software. Production companies can also add effects to your video and work with you to achieve your ideas for the video.

Less Hassle Video Production

You could do the video yourself, but you’d have less stress if you left the video creation to the experts. Video production companies can be in charge of creating the best content for your company. Rather than getting caught up in doing the video yourself, you can just share your thoughts and ideas with the video production company and they’ll take it from there.

Make Your Brand Stand Out

Many times, businesses struggle to hire a video production company because of cost. If you can think of what you can get in return by working with a video production company, you can actually gain a lot. Great production companies fulfill their responsibilities with dedication. They will help you get more brand awareness so you stand out from your competitors.

Small Business Video Marketing

Video marketing uses videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. The great thing about small business video marketing is that there are many different types of marketing videos. You are sure to find the kinds of videos that work best for your business. Now that we’ve defined video marketing, Hubspot goes on to explain the many different types of marketing videos.

Demo Videos

Demo videos are a way to showcase your product and show viewers exactly how it works. You could give a tour of new software or put together a physical product.

Brand Videos

The goal of a brand video is to build brand awareness and target a specific audience. Brand videos showcase a company’s vision, mission, or products and services. These videos are generally created as part of a larger advertising campaign.

Event Videos

Event videos are created to highlight a conference, round table discussion, fundraiser, or another event. This video can produce a highlight reel and release interesting interviews and presentations from the gathering.

Expert Interviews

Expert interviews capture experts or leaders within your industry. This will help you build trust and authority with your target audience. You should find influencers in your industry and get a discussion going with your audience.

Educational or How-To Videos

Educational and how-to videos are a great way to teach your audience something or help them better understand your business. These videos can also be used by your sales and service team as they work with customers.

Case Study and Customer Testimonial Videos

Prospective buyers want to know that you can and will solve their problems. This is where a case study or testimonial videos are helpful. These videos feature loyal and satisfied customers using your product or service. Your customers are your best advocates and testimonial videos are a way for them to share their thoughts about your product or service.

Live Videos

Live videos give your viewers an exclusive behind-the-scenes look at your company. Compared to other types of videos, live videos typically draw longer streams and higher engagement. Live-stream interviews, presentations, and events encourage viewers to comment and ask questions.


360° & Virtual Reality Videos

360° videos allow viewers to see the content from all angles as if they were standing within the content. This video style allows the viewer to experience a location or event. Virtual reality (VR) videos allow viewers to navigate and control their experiences. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.

Augmented Reality (AR) Videos

Augmented reality style videos have a digital layer added to what you’re currently viewing in the real world. For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space.

Personalized Messages

Video can be used to continue a conversation or respond to someone via email or text. You can use these videos to recap an important meeting or give personalized recommendations. They are unique and can drive your prospects further down the purchase journey.

Business Video Production

Video production requires expertise and many times you don’t have the luxury of having someone in your business to do this. Therefore, you may want to consider hiring a video production service. There are a few things to consider before hiring a production company. This includes why you should hire a production company, the cost, and different video production companies.

Top Reasons to Hire a Business Video Production Company

Cost of Hiring a Production Company

It’s essential to understand the needs of your video. Then you can adjust your budget accordingly. The more professionals you need, the higher the price. You want to work with a company or agency that can provide the best camera techniques, equipment, and production quality to take your video to the next level.

Use Video Production to Increase Engagement

Video production for business creates a higher engagement rate for viewers to learn about products/highlights of your company. Perlow Productions offers video production services which include event, social media, live stream videography & production, and videography for advertising your business.