Technology Saves Lives
National Healthcare Associates, a leading post-acute and long-term care provider needed a way to effectively showcase the power of a brand new technology to providers and families.
“The video is moving! Every touch from the music selection in the background to how soft and caring the interviews were captured exceeded our expectations.”Christina Fleming/Chief Marketing Officer, National Health Care Associates
The Perlow Productions creative team held multiple discovery sessions with NHCA to gain a better understanding of what, exactly, the technology was so we fully understood its language and key features and how it impacts patients. That information was key to the developing the concept and script for the video production as well as a timeline for capturing the creative footage and interviews needed.
Since debuting their new video, NHCA has landed countless in person meetings with hospital systems. It has also created greater employee engagement as they wanted to know even more about the technology after watching the video. National Healthcare Associates used this video for its application into the McKnights Tech Awards and won a Bronze level award.