Teach Your Children Well
First Children Services, a provider of pediatric behavioral health and special education services, needed a powerful & effective way to showcase its unique services and what differentiates them from other providers in their industry.
“From initial meetings to shooting the video to ultimately getting a finished product, the entire process was extremely well organized and thought through. As a customer, it took the weight off our shoulders.”
Matthew Hess, CEO, First Children Services
The Process
Our creative team met with Matt Hess and the First Children Services marketing team to discuss video goals, target audience, key messaging along with how best to capture all that FCS has to offer through on-camera interviews and creative b-roll footage.
In advance of our video shoot, we identified several locations in their offices that provided attractive backgrounds for interviews and discussed which program sessions were best to capture footage of during the course of our production days. We also talked through dynamics of shooting video at the home of a client.
The Results
The video remains a powerful marketing tool and an anchor point to its various marketing collateral, website and social media.
First Children Services has since partnered with us to produce an Employee Recruiting video and a video focused on its Strive Autism program.