Focusing Business with Artistic Videos

Templates and Standard Operating Procedures are just fine – essential, in fact – if you’re turning out identical widgets. At Perlow Productions, we’re crafting videos that make great things happen in uniquely wonderful and entirely different ways. You just can’t standardize art without dimming the magic.

Every project is a new creation from the beginning. We tailor our process to each one. The process for your project doesn’t match others because your video won’t look like anyone else’s. Having said that, most clients have a few questions about how we work and we’re happy to answer:

Q: How do I begin a video project?
A: You’ve taken the first step by gracing us with your digital presence. Build on that momentum: call or email us with project particulars. We’ll define a general concept and budget. If you like the way we think, pre-production kicks off next.

Q: What’s involved in pre-production?
A: In person or by conference call, we examine every aspect of your project:goals, key messaging, target audiences, past video-related efforts, videos produced by competitors, deadlines and delivery requirements.

Q: How long will it take to finish my video?
A: Timing and shooting schedules vary according to project complexity but we generally begin editing within 48 hours of completing videography. We manage our post-production workload so your video gets our full creative focus in a timely fashion. In many cases, clients receive the “rough cut” to review within a week. We’re so focused and attentive to details that this rough cut is often the final version of the production or very close to it. Your completed video arrives very shortly after you approve the final cut.

Q: How do you deliver my finished video?
A: We deliver videos in your preferred video file format or DVD with short and long-run duplication services as the project requires. If you’re not sure what file format suits, tell us how you’ll use the video and we’ll help you decide. We also create Blu-Ray discs. As necessary, we create DVD label and packaging design.

Q: I absolutely must have my completed video by a certain date – can you meet my deadline?
A: We always meet or beat deadlines. If the delivery date is unrealistic, we will notify you at the beginning of the project.

Q: Is there anything else I need to know about your process?
A: You’ll enjoy working with us. We’re excited about every project because we believe wholeheartedly in video’s power to build your business. Ask around – our happy clients explain our process and results better than any website (though our portfolio makes a very strong case). And we bring bagels to shoots. Dibs.

View your business through our powerful lens. Call Perlow Productions at 856-669-1669 or 917-588-5360.